Thursday, January 01, 2009

Big Hairy

Big Hairy Audacious Goal ... BHAG, pronounced bee-hag.

Indulge your fantasies. Make a list of goals you would set your eye on if time, money, obligations or motivation weren't a factor. They can be goals that you would set for this year, the next five years, and life goals. Don't edit! Free yourself :-) You can be fanciful -- Become a wizard; Emigrate to Mars -- but they should be ideas you can imagine focusing your life on.

Now take one of those goals and create a character who sets out to do it. Put all sorts of obstacles in the characters way but make determination to reach the goal a factor that drives him or her on.


"Organize the world's information and make it universally accessible and useful." -- Google BHAG.

Big Hairy Audacious Goal was an idea developed by James Collins and Jerry Porras. They noticed the most successful companies had one clear compelling goal that energized their employees. It gave them something to focus on. People have since adopted BHAGs as life goals.

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