Names, names

Choose a funny and a serious name for each of the following:

a desert town
a race horse
a space shuttle
a manga or comic book title
a new disease
a beauty salon
a polluted river
a burglar
a yacht
a literary magazine

Adapted from "Naming the Diner, Naming the Diet, Naming the Dog" in What If?: Writing Exercises for Fiction Writers by Anne Bernays and Pamela Painter